Count-Up Timers

Count-up timers track elapsed time from a starting point — perfect for “days since last incident” boards, event duration tracking, or any situation where you need to show how much time has passed.

What it looks like on a display

The timer shows elapsed time counting upward. Depending on the format, it displays either days elapsed (e.g., “47 Days”) or full date and time (e.g., “47 Days 8 Hours 32 Minutes”).

Adding a count-up timer

1. Go to Content in the sidebar.
2. Click Add New and select the Time category.
3. Choose Count Up as the source.
4. Configure settings and add to your layout.

Settings

Setting	Description
Display format	Date (days only) or Date & Time (full elapsed)
Unit label	Custom label for date mode (e.g., “Days”, “Shifts”, “Weeks”)
Show seconds	Show seconds ticking in date & time mode
Header	Optional text above the timer (e.g., “Days Since Last Incident”)

Interactive controls

Unlike countdown timers, count-up timers are interactive. You can control them from the admin UI:

Action	Description
Start	Begin counting from the current moment
Stop	Pause the timer at the current elapsed value
Reset	Reset to zero and start over (requires confirmation)

These controls are available on the content preview, area card, and content card in the admin UI.

Display formats

Date only

Shows just the number of days elapsed:

Days Since Last Incident
47 Days

Best for: Safety boards, milestone tracking, long-running counts

Date & Time

Shows full elapsed time:

Event Duration
2 Days 8 Hours 32 Minutes 15 Seconds

Best for: Event tracking, shift timers, active duration displays

Tips

• Use the “date only” format for safety displays — it’s large and readable from a distance.
• Set a clear, descriptive header so the number has context (e.g., “Days Without a Customer Complaint”).
• The reset action requires confirmation to prevent accidental resets.
• Count-up timers work entirely within BrandCast — no external connections needed.

Business ideas

Use case	Header example
Safety board	“Days Since Last Incident”
Quality tracking	“Days Since Last Defect”
Streak counter	“Consecutive Days at Target”
Store anniversary	“Days Open”

Troubleshooting

Timer shows zero after starting. The timer counts from the moment you pressed Start. If you just started it, the elapsed time is correctly near zero.

Timer isn’t advancing. Check that the timer state is “running” — it may have been stopped. Use the Start control to resume.

Accidentally reset the timer. Unfortunately, a reset cannot be undone. Start the timer again and note the new start time.

What’s next?

• Countdown Timers — Count down to future events
• Clocks — Display the current time
• Content Types — Explore all content options