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Roles & Permissions

Roles control what a member can see and do. Assign the role that matches what someone actually needs, so you give access without over-permitting.

There are five roles in the system. Four are customer-assignable; one is staff-only:

Role Level Description
Owner Account Full control of the account, including billing, settings, and team management. Shown as Account Owner when you assign it.
Manager Store Manages content, displays, and schedules for their store(s). Shown as Store Manager when you assign it.
Viewer Store Read-only access to content, displays, and schedules. Shown as Store Viewer when you assign it. This is the default role for new members.
Brand Partner Brand A brand-scoped role for external marketing partners (agencies, corporate brand managers). Access is limited to the brand library they are associated with — no store access.
BrandCast Staff Platform An internal BrandCast-employee role with platform-wide access. Not assignable by customers. It does not appear in your Team list or invite dialogs.

In the Team list the role appears under its short name (Owner, Manager, Viewer, Brand Partner). In the Invite and Add dialogs the same roles appear with their fuller labels (Account Owner, Store Manager, Store Viewer, Brand Partner).

BrandCast Staff role: This role exists in the system for BrandCast support and engineering staff. It has full platform access and is never assigned to customers. You cannot create or remove it from your account.

The account-level role with full control:

  • Manage billing and subscription
  • Configure account settings
  • Invite, add, edit, and remove members
  • Change any member’s role
  • Full access to content, displays, and schedules

Important: An account must always have an Owner. Make sure ownership is transferred before removing the current Owner.

Day-to-day operations for the store(s) they’re assigned to:

  • Create and manage content
  • Configure displays and schedules

Read-only access — best for stakeholders, reviewers, or anyone who needs visibility without the ability to change anything. New members default to this role.

A brand-scoped role for external marketing partners — agencies, corporate brand managers, or content providers. Brand Partners can view and manage the brand library for the brand(s) they are associated with. They have no access to store operations, displays, or layouts.

User type Recommended role
Account owner / administrator Owner
Store or operations manager Manager
Stakeholder needing visibility Viewer
External brand collaborator Brand Partner

Give members the minimum access they need:

  • Start with a lower role (Viewer)
  • Upgrade only if needed
  • Review roles periodically and remove access for people who have left
  1. Open Account → Team.
  2. Click the pencil (Edit) icon on the member’s row.
  3. In the Edit Member dialog, choose a new Role.
  4. Click Update User.

Role changes take effect immediately. When you downgrade a member, they lose access to anything above their new role right away.

  1. Check their current role in the Team list.
  2. Confirm the feature requires a higher role than they have.
  3. Edit the member and upgrade their role if appropriate.
  1. Have the member sign out and back in.
  2. Verify the change was saved (the new role shows in the Team list).